D&AD AWARDS 2015 –
Show Teaser

Released two months ahead of the ceremony, this teaser introduced the ASCEND concept to the creative industry — a first look at the five D&AD pencils reimagined as mountain peaks, each rendered in the material of its award tier. Co-directed with Carl Addy as part of the same unified identity system that extended across the title sequence, print collateral, invites, and event design.

Restrained and unhurried in tone, the piece set the scale and ambition of what was to come without revealing it entirely.

See also: D&AD 2015 Title Sequence.