D&AD AWARDS 2015 –
Title Sequence & Print Design

Co-directed with Carl Addy, this was the full visual identity for the 2015 D&AD Awards — motion, print, and environmental design unified under a single concept. ASCEND reimagined the five D&AD pencils as mountain peaks, each rendered in the material of its award tier: Wood, Graphite, Yellow, White, and Black. The mountain was both metaphor and structure — creative recognition as something earned through ascent.

The system extended across the title sequence, print collateral, invite design, and environmental graphics for the ceremony itself. Every touchpoint was built from the same visual language: stark, elemental, and deliberately monumental in scale.