VOLVO EX30 –
A not-so-big, big deal
Master Animation
Working with AKQA, I led the creative direction for the US launch of Volvo's smallest fully electric SUV — a suite of DOOH content deployed across Times Square and multiple sites in Los Angeles. Beyond directing the work, I was hands-on across the full production: compositing content, solving the technical setup for each screen environment, and managing delivery across every format and site.
The visual language drew on the EX30's nature-inspired palette — Aurora Borealis skies, reflected surfaces, elemental textures — each scene a sensory shorthand for a car that is compact, conscious, and unmistakably Volvo.
Times Square
Marriot LA
Moxy LA
All Sites
Project Credits
— Volvo Cars · AKQA · Territory Studio
— Volvo Cars · AKQA · Territory Studio