VIRGIN VOYAGES –
Onboard Screen Content
Virgin Voyages brought us back in after the original launch to create ambient motion content for the public spaces of their fleet. Working directly with the brand, I led the creative direction across three locations per ship — Atrium, casino bar, and lift screens — each with three mood states: Day, Night, and Event.
Valiant Lady
Lift – Event, Night & Day
Atrium – Event, Night & Day
The Atrium moved from a tranquil seabed by day to a glowing coral reef by night, culminating in a surreal club-like Scarlet mode — drifting jellyfish and a pulsing octopus built in Houdini. The lifts carried looping schools of fish and meditative underwater light textures.
Casino – Event, Night & Day
Resilient Lady
Lift – Event, Night & Day
Atrium – Event, Night & Day
The casino bar content wove together roulette wheels, floating card suits, and octopus limbs with marine motifs — rich, elegant, and built to hold attention across a full evening's play.
Casino – Event, Night & Day
— Virgin Voyages · Territory Studio