SAMSUNG GALAXY S III –
Unleash Your Fingers: Next Generation

Produced by Unit 9 for Samsung Mobile France, Unleash Your Fingers: Next Generation is the high-energy sequel to the 2011 viral hit featuring finger-tutting phenom JayFunk. To launch the Samsung Galaxy S III in France, this follow-up pushed choreography, visual design, and motion graphics to new heights — set to the track Helix by Justice.

As 2D Lead Artist and Shoot Supervisor, I worked closely with director Anrick Bregman and the Unit 9 team across production and post. The visual concept revolved around crafting each dancer’s “graphical power” — a custom aesthetic language animated frame-by-frame and composited over live-action footage.

After supervising the shoot, our post team at The Mill London tracked every shot in detail before diving into a blend of 2D and 3D work using After Effects and Cinema 4D. We designed and animated a wide range of dynamic graphic effects tailored to the movement and rhythm of the choreography.

The result is a visually bold, rhythm-driven short that both honours the original film’s impact and redefines the brand’s playful identity for a new audience.