STV SPORT –
Channel Idents
Created for a pan-Arab sports channel, this series of broadcast idents combined live-action portraits of elite athletes with dynamic telemetric data visualisations — highlighting the analytical precision behind performance.
Shot under controlled studio conditions, each ident showcased an athlete in motion, augmented with motion-tracked overlays visualising speed, biomechanics, and strategic insight. The aim was to turn data into drama — blending cinematic lighting with a high-tech, insight-led design system.
I led on the motion graphics and data visualisation design, collaborating with editor Daniel Budin and the VFX team at The Mill London to integrate layered UI-style elements into the athletes’ movements. The resulting idents were sleek, distinctive, and built to express the broadcaster’s modern and analytical identity.
This work received Silver in the Best On-Air Ident category at the Promax BDA Arabia Awards.
Congratulations to all the winners that year!
Production Company: The Mill
Editor: Daniel Budin
Post: The Mill London
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