STV SPORT –
Channel Idents
Motion Graphics & Design, The Mill
Created for a pan-Arab sports channel, this series of broadcast idents combined live-action portraits of elite athletes with dynamic telemetric data visualisations — highlighting the analytical precision behind performance.
Shot under controlled studio conditions, each ident showcased an athlete in motion, augmented with motion-tracked overlays visualising speed, biomechanics, and strategic insight. The aim was to turn data into drama — blending cinematic lighting with a high-tech, insight-led design system.
I led on the motion graphics and data visualisation design, collaborating with editor Daniel Budin and the VFX team at The Mill London to integrate layered UI-style elements into the athletes’ movements. The resulting idents were sleek, distinctive, and built to express the broadcaster’s modern and analytical identity.
Shot under controlled studio conditions, each ident showcased an athlete in motion, augmented with motion-tracked overlays visualising speed, biomechanics, and strategic insight. The aim was to turn data into drama — blending cinematic lighting with a high-tech, insight-led design system.
I led on the motion graphics and data visualisation design, collaborating with editor Daniel Budin and the VFX team at The Mill London to integrate layered UI-style elements into the athletes’ movements. The resulting idents were sleek, distinctive, and built to express the broadcaster’s modern and analytical identity.
This work received Silver in the Best On-Air Ident category at the Promax BDA Arabia Awards. Congratulations to all the winners that year!
Production Company: The Mill
Producer: Luke Colson
Editing Company: The Mill
Editor: Daniel Budin
Post-Production / VFX Company: The Mill
Mill Office: London
Executive Producer: Luke Colson
Motion Graphics: Nils Kloth, Henry Foreman
Let’s Work Together.
Interested in discussing a project or exploring potential collaborations?
Reach out—I'm always excited about new creative conversations.
+44 7983 477 737
contact@nilskloth.com
Reach out—I'm always excited about new creative conversations.
+44 7983 477 737
contact@nilskloth.com