RIMOWA F13 –
Oshkosh Announcement

Rimowa's ambition was to recreate the F13 — the world's first all-metal passenger plane — as a declaration of their own heritage and precision. Working with Philipp und Keuntje and Mill+, I directed the film from live-action shoot through to final composite, and served as Creative Director across all event material for the Oshkosh premiere — title cards, print, and supporting design.

The visual language was rooted in 1920s art deco: hand-drawn sketches, custom typography, and period motifs brought to life through animation and compositing. The approach treated Rimowa's luggage heritage and aviation history as two expressions of the same design philosophy — materials, craft, and endurance — rather than forcing a brand message onto the story.