RIMOWA F13 –
Oshkosh Announcement

As part of an ongoing collaboration with Philipp und Keuntje GmbH, I directed and led creative development on this film announcing Rimowa’s recreation of the iconic F13 aircraft — the world’s first all-metal passenger plane. Designed to premiere at the aviation gathering in Oshkosh, the film introduced the brand’s bold vision to a global audience.

Combining live-action, animation, and design, the piece draws a line from Rimowa’s pioneering heritage in aviation to its identity as a premium luggage brand. We developed a visual language inspired by 1920s design — hand-drawn art deco sketches, custom typography, and period motifs — brought to life through rich animation and stylised compositing.

Title cards for the event in Oshkosh

Initial style frames for the pitch

The narrative was anchored by a protagonist aviator, whose journey symbolised the spirit of innovation that defined early flight. Through a series of cinematic vignettes, we explored both the technical ambition behind the aircraft and the cultural backdrop of the era it was born into.

Chapter 1: Opening

Chapter 3: Dinner

Chapter 5: Entertainment

Beyond the film, we designed and delivered a full suite of event content for the evening in Oshkosh — including animated title cards, atmospheric walk-in loops, and bespoke visuals for each chapter of the night’s programme. Each sequence carried its own visual identity, ranging from photography and collage to period illustrations.