PREFA –
Director’s Cut

Created for Austrian-German roofing brand Prefa, this 15-second commercial visualises the extreme durability of their metal tiles — embodied through a powerful CG bull charging headlong through the elements. The film was produced in collaboration with Lovestone Film and Hello Munich, and designed for broadcast across European markets.

I directed and led the creative development on this spot, beginning with the initial pitch and styleframe phase alongside Gabor Ekes. We sought a visual metaphor that felt both primal and poetic — the bull acting as a symbol of strength, endurance, and timelessness as it battled wind, rain, snow, and blazing sun across seasons.

Working with a small team of CG artists including Oliver Harris and Gabor Ekes, we developed and animated the bull in full CG, integrating it into live-action environments. The final composite was delivered in Nuke, with standout work by lead compositor Peter Hodsman and the team at The Mill London.

The result is a bold, cinematic spot that captures the essence of the product through metaphor and atmosphere rather than traditional product demo.