As part of Nike’s .SWOOSH rollout — their first step into a community-led digital platform — we were asked to create a launch film for Our Force 1, a motion tribute to the cultural legacy of the iconic sneaker. The piece marked the beginning of Nike’s virtual product line, bridging past and future through digital craftsmanship and community storytelling.

Visually, the spot draws from the layered history of the Air Force 1 — shifting through timelines, materials, and subcultures. We combined cinematic lighting, textural realism, and sculptural renders to trace the sneaker’s evolution across generations. Each section highlighted a different community voice or design shift, culminating in a visual gesture of handover — from heritage to co-creation.

The modular structure allowed for agile cutdowns across Nike’s social ecosystem, while the core film helped set the tone for the brand’s entry into the world of web3.

Project Credits

Client: Nike
Studio: Territory Studio
Creative Director: Nils Kloth