NIKE: OUR FORCE 1 –
Forty Years in Motion

Nike came to us with a clear brief: celebrate forty years of the Air Force 1 through a medley of the shoe's most iconic versions. I led the creative direction — designing the visual world, establishing the look and feel, and shaping how the individual shoes were selected, sequenced, and brought together into a coherent piece.

The film moves through the Air Force 1's material and cultural history — leather folds, stitches, kicks in flight — tracing its journey from the basketball court to global icon. We built a modular animation system using layered motion graphics, sculpted CG, and rhythm-driven sequencing, designed to flex across formats: social, digital ads, and AR experiences without losing its visual logic.