NIKE: AIRPHORIA –
Fortnite x Air Max

Nike brought us in to rescue the campaign content for Airphoria — their Air Max-themed island in Fortnite — after the original production fell short of the standard they needed. Working directly with Nike Virtual Studios and Epic's creator teams, I served as CD and client liaison, establishing a clear quality bar and driving all assets to delivery across DOOH, social, and digital.

The work spanned cinematic teasers showcasing the Airphoria island and sneaker-hunt gameplay, alongside OOH content that connected the digital world to Nike's physical .SWOOSH ecosystem — supporting their first major UEFN-built immersive world across both virtual and physical markets.