To launch JosephJoseph’s most innovative cookware range to date, we collaborated with brand agency Otherway on a suite of CG-driven films built for a multi-platform campaign. Each product spot was delivered in five key formats — from widescreen to vertical — allowing for agile deployment across social, digital, and e-commerce channels. Our task was to translate the brand’s signature clarity and product ingenuity into elegant, design-led motion.

A high-level brand overview introducing the full Space cookware collection. Set against a clean gradient environment, the piece flows through macro moments and sculptural forms — pairing dynamic camera moves with kinetic type to highlight product versatility.

Focusing on compact storage and modular utility, The Stack explores the visual language of precision and alignment. Vertical transitions and satisfying interlocks mirror the product’s real-world functionality in a rhythmically choreographed film.

A minimal, focused sequence showcasing the patented folding handle mechanism. With a close-up lens and restrained animation, The Fold captures the simplicity and elegance of movement — turning a practical feature into a moment of quiet design theatre.