INTEL AI EVERYWHERE –
Times Square Takeover

As part of Intel’s global “AI Everywhere” launch, we were commissioned to design a complete takeover of Times Square — transforming 27+ screens into a unified, high-impact canvas that introduced the campaign to a global audience.

The project was executed in just three weeks, from design and motion development to technical delivery. It marked one of Intel’s most visible public campaigns, merging brand storytelling with monumental scale.

Raw loop animation concept

With over two dozen screens spanning buildings, aspect ratios, and resolutions, we devised a flexible modular design system — one that could adapt to every output while maintaining visual coherence and rhythmic unity.

We built a custom toolset for visualising and mapping the entire takeover, screen by screen. This gave us a clear picture of layout, playback specs, and placement — allowing us to prototype content quickly and make sense of a dense media landscape.

Visually, the work reflected the campaign’s theme — “AI Everywhere” — through fluid generative forms, rhythmic pulses and light-based transitions. The result was a unified choreography of data and design flowing through the heart of Manhattan.

The campaign extended beyond New York. We created dozens of additional outputs for DOOH placements around the globe, each adapted to size, spec and region while maintaining the same logic and visual energy.

Silvercast NYC Big Kahuna OOH display – Before and After

Silvercast NYC Big Bertha OOH display

This project tested every part of our pipeline — from animation to versioning to delivery — under tight timelines and complex spatial logic. The result was a generative, data-driven visual takeover that matched Intel’s ambitions and set a bold tone for the campaign’s global rollout.