INTEL AI EVERYWHERE –
Times Square Takeover

A complete takeover of Times Square for Intel's global AI Everywhere launch — 27 screens across multiple buildings, unified into a single coherent campaign canvas. I led the creative direction, devising a modular design system that held visual and rhythmic consistency across every aspect ratio, resolution, and placement on the block.

Raw loop animation concept

To manage the complexity, we built a custom toolset for mapping the entire takeover screen by screen — giving us a clear picture of layout, playback specs, and placement, and allowing us to prototype content quickly across a dense media landscape. The full project ran from design and motion development to technical delivery in three weeks. One of Intel's most visible public campaigns, and one of the more technically demanding briefs we've taken on.