FISKER –
Vision Day

For Fisker's inaugural Vision Day, the brand revealed three new EV models — the PEAR, the RŌNIN, and the ALASKA — to a live audience of press and investors. Working directly with Fisker's in-house team, I led the creative direction for the on-stage visualisation: the films and motion content that introduced each car to the world for the first time.

Each vehicle demanded a different visual register. The PEAR needed clarity and accessibility — clean compositions and UI-driven storytelling for an urban EV built on minimalism. The RŌNIN called for drama — sculptural lighting and cinematic weight befitting a high-performance grand tourer. The ALASKA needed scale and confidence — landscape-led visuals that made its dual-purpose character feel earned rather than claimed.