Commissioned by Russian agency Ruport, I led the design and visual development for a groundbreaking stadium graphics system for FC Krasnodar. The centrepiece: a world-first 360º seamless LED display with a horizontal resolution exceeding 36,000 pixels — wrapping the entire stadium interior in a continuous digital ribbon nearly 400 metres long.

With the stadium still under construction and no physical access to the screen, we developed an extensive previsualisation pipeline to prototype and test ideas. Early concept work focused on layout integrity, legibility at distance, and the graphic rhythm of motion on a panoramic scale — a challenge that forced us to abandon standard 4K workflows in favour of ultra-wide simulation environments.

The design system covered a range of live-match content, including player animations, goal hero sequences, menu boards and game-day motion graphics. In the end, the strongest solution was also the simplest: a clean, reduced aesthetic — bold typography, minimal colour palettes, and restrained animation — designed for clarity and visual impact at scale.

The project culminated in a live software deployment at the stadium’s inaugural match between Russia and Costa Rica, during which we operated the system in real time. A demanding but unforgettable launch.