This ambitious brand piece for hospitality software company Eviivo marked the beginning of a five-part film series — each designed to introduce a different facet of the business. Our task: to open the series with something memorable, humorous, and distinct.

Following a less-than-stellar first pitch, we returned with a second concept that struck the right chord — literally. We proposed a fully original song, narrating the daily grind of urban life and the dream of escaping to the countryside, brought to life in a quirky, stylised animation.

Working with Carl Addy and Douglas Bowden, we developed the lyrics and melody from scratch — Carl driving the musical tone and Doug shaping the early visual language. The result was a fast-paced, tongue-in-cheek viral film, peppered with visual gags and hidden jokes (roughly 24, if you’re counting).

The production stretched over three months and, as is often the case, was a rollercoaster of pain, joy, and unexpected breakthroughs. The collaboration with Michele and Mark from Eviivo was a particular highlight — open, enthusiastic, and creatively generous throughout.