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DORITOS & PEPSI
Superpowerful Duo

A character-driven campaign celebrating bold energy, comic-book aesthetics, and punchy 2D animation

Superpowerful Duo was a playful, character-driven spot created for Doritos and Pepsi as part of a joint campaign celebrating over-the-top energy, bold flavour, and larger-than-life personalities. This campaign marked one of my first major forays into cel-style animation and character-focused motion design — a process that was both creatively liberating and technically rewarding.

Directed by Jonathan Vuillemin for AMV BBDO, the spot leaned into a bold, comic-book-inspired aesthetic with stylised 2D animation, punchy transitions, and exaggerated motion. I contributed across both After Effects and cel-style workflows, working closely with Jonathan and the team to bring to life a hyperactive visual world full of humour and momentum.

The project featured a hybrid animation pipeline — combining traditional Flash character animation with compositing and effects in After Effects to build rhythm and texture. It was a highly collaborative process, made possible by a tight-knit and talented team, and a great opportunity to help push The Mill’s capabilities in this style of work.

Creative Team
Agency: AMV BBDO
Director: Jonathan Vuillemin
Post: The Mill London
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