Rolls-Royce Dawn – Launch Campaign
2D Lead Artist, Mill+
In collaboration with daughter.studio and Mill+ director FILFURY, I led the 2D design and compositing on this sun-soaked launch spot for the Rolls-Royce Dawn Coupé Drophead. The film captures the spirit of West Coast cruising, blending luxury with a playful, nostalgic tone.
Shot against the iconic backdrop of California’s coastline, the ad follows the Dawn as it moves past palm-lined streets and shimmering beaches. The visuals carry a distinctly summery feel — subtly saturated and rich with golden hues — designed to echo the carefree lifestyle embodied by the car.
The look was brought to life in the grade by Mill colourist David ‘Luddy’ Ludlam, with whom we closely aligned on palette and tone to complement the car’s personality: fresh, confident, and unmistakably Rolls-Royce.
Creative Team
Agency: daughter.studio
Production Company: Mill+
Director: FILFURY
Producer: Claire Braithwaite
Post Team
2D Lead Artist: Nils Kloth
2D Artist: Freya Barnsley
Editor: Hugo Vaughan-Hughes
Colourist: David ‘Luddy’ Ludlam
Colour Assist: Thomas Mangham
Copyright Nils Kloth, 2025