D&AD Awards 2014 – Title Sequence
Creative Director, Mill+
Each year, Mill+ is invited to concept and produce the full identity and motion package for the D&AD Awards — a brief that offers complete creative freedom and the chance to explore ideas with bold visual ambition. For the 2014 edition, we brought to life a kinetic, all-CG world inspired by the idea of a “Design Carousel.”
Originally conceived by Factory Fifteen in collaboration with Planning Unit, the concept envisioned a fantastical system of machines — each one symbolic of the creative process. Every machine was designed to reveal information, unfold with elegance, and function as a standalone visual statement.
Rendered entirely in 3D using Cinema 4D and vRay, the sequence combined physics simulations with hand-crafted animation. Our aim was to create something both hypnotic and intricate — a mechanical ballet celebrating the breadth and rhythm of design. Ambient sound design by Angell Sounds further enhanced the tactile, industrial feel of the film.
As with every year, the trust and openness of the D&AD team allowed us to push into territory we were personally excited about — technically, conceptually, and stylistically.
Creative Team
Creative Director: Nils Kloth
Concept Origin: Factory Fifteen, Planning Unit
Production: Mill+
Sound Design: Angell Sounds
Copyright Nils Kloth, 2025