For Coca-Cola’s #ZeroWords campaign, we helped visualise the taste of Coca-Cola Zero Sugar without using a single word. Created for a new generation of expressive, social-first consumers, the campaign challenged viewers to interpret flavour as sensation — through gifs, stickers, avatars, and motion graphics.

Our hero film was designed as a 3D anamorphic experience for Coca-Cola’s iconic curved screen in London’s Piccadilly Circus. Built in 5K resolution, the animation featured a metaverse-inspired character reacting to flavour cues in surreal, layered environments — from pixel grids to outer space. Visual motifs referenced limited-edition SKUs like Starlight and Pixel, while animated icons and elements broke the frame to deliver a sense of immersion and play.

To complement the full takeover, we developed a series of square-format roster films designed for the billboard’s patchwork grid layout. These punchy animations leaned into a more graphic, GIF-like language — ideal for modular placements and social adaptation. Each one added a distinctive voice to the wider Zero Words visual system, offering variety while staying rooted in the campaign’s expressive DNA.

Project Credits

Client: Coca-Cola
Agency: 72andSunny
Production: Territory Studio Ltd
Creative Direction: Nils Kloth
Campaign: #ZeroWords